Drayton Manor Park is excited to welcome new Trade Sales Manager, Ben Ireson to its award winning team. As part of the Sales and Marketing Department he will be paramount in expanding trade sales across the park, developing existing relationships and forming new partnerships with trade associates.
With a career spanning over 16 years, 34 year old Ben from Cheshire brings with him a wealth of knowledge which will benefit Drayton Manor extensively. His experience lies at the forefront of the leisure industry with companies such as Eurocamp, Keycamp, Hotetur, PGL, National School Travel and Merlin Entertainments.
In his role as Trade Sales Manager, Ben will be looking after the needs of the coach, hotel and tour operator industries and he will be responsible for bringing visitors to the attraction via a variety of trade channels, as well as looking after the schools and group market, not forgetting the employee benefits market.
Ben said: “I have a real bug for entertainment and sales, making Drayton Manor Park the perfect fit for me. I’m passionate about creating an amazing and more importantly fun, day out for our trade clients and customers and am really looking forward to getting stuck in.”
“I remember visiting the park as a child and quickly finding you can’t get more than a metre without a huge grin appearing on your face. Nothing has changed!”
Alexa Hickling, Head of Sales and Marketing at Drayton Manor Park said: “We’re thrilled to welcome Ben to our team. I am sure his extensive experience and love of entertaining will be a credit to our operations. His enthusiasm is infectious.”
In Ben’s spare time he likes to perform, currently running a drama group in Cheshire that performs two musicals a year. Be sure to catch him in this October’s performance of ‘The Wizard of Oz’, where he’ll be championing the role of the ‘Scarecrow’. To add to his acting accolades, he has also appeared in Emmerdale, Hollyoaks and a number of UK theatre tours.