Drayton manor park foundation

Drayton Manor Park is proud to present the re-launch of the Drayton Manor Park Foundation.

The Drayton Manor Park Foundation was originally created by the Park’s founders, George and Vera Bryan OBE.  Their sole purpose of setting it up was to support those less fortunate who cannot enjoy the excitement of visiting a theme park and to be happy for a day.  With that in mind they set about to create our one lasting wish, to make people happy.

our charity partners

The Drayton Manor Park Foundation will be supporting Kids Out, Midlands Air Ambulance, JDRF,  St Giles Hospice, National Autistic Society, Birmingham Children’s Hospital, Tamworth RNLI and Tamworth Rotary.


our mission

The park is committed to raising up to £50,000 to go to these charities and local causes through fundraising in the park and hotel with our guests and also with our staff.

There will be a number of opportunities to donate to the Foundation when visiting the park, including when purchasing tickets online, or when booking a stay at our 4-star hotel online. You can also donate via the tills in our retail outlets and via donation envelopes in all of our hotel rooms.

Our staff will also be getting involved too, by raising money through special fundraising charity days. Last year we raised over £900 on our Macmillan Coffee Morning, and £193 for Birmingham Children's Hospital's Big Bandage campaign, we bandaged James the engine and our guests could donate too. At Christmas in 2015 Drayton Manor Staff from across the business donated hundreds of presents to the Kids Out Giving Tree. This was such a success that multiple tress were stationed around the park and hotel and collections from Kids Out needed to be made just to keep up with the amount of donations made. 

All of our partner charities are helped as part of Drayton Manor’s Corporate Social Responsibility programme.  This foundation is a none profit making organisation and is dedicated to help those less fortunate than ourselves.

Please read the below for more information about each of our chosen charity partners.


Kids Out

KidsOut is the national charity dedicated to bringing fun and happiness into the lives of disadvantaged children. KidsOut supports over 50,000 disadvantaged and vulnerable children across the UK a year, and helps to transform their lives by providing fun opportunities and positive experiences to enhance their wellbeing and outlook for a happier future.

KidsOut supports children experiencing all manner of disadvantage, including those with physical or mental disabilities, those experiencing economic hardship, young carers, siblings of the terminally ill, and those who have suffered abuse.

Drayton Manor is one of the originating sites for the National Rotary KidsOut Day. Taking place on the second Wednesday of June each year, the National Rotary KidsOut Day began in 1990 with a fun day out for 200 disabled children. 25 years later, a record-breaking 29,000 children took part in the National Rotary KidsOut Day in 2016, enjoying a fun day out visiting major attractions across the UK. 5,000 of these went to Drayton Manor alone, where the park was closed to the public for the day.

 “I think there is a synergy between KidsOut and what we do here at Drayton Manor,” said Colin Bryan, Chairman and CEO of Drayton Manor. “We’ve always had special rates for children with a disability or other issues, and even back in the 1950s we would have a special day for people with disabilities to come.”

Throughout the years the Bryan family has maintained a strong connection with KidsOut and has been instrumental in its growth and success. Before passing away in 2013, George Bryan identified involvement in KidsOut as one of his proudest achievements. Following in his parents’ footsteps, Colin Bryan is a patron of KidsOut: “My father was very much in favour of giving the children this fun day out, and I’m so glad that I’ve been able to carry it on with help from everyone here.”

Drayton Manor has also recently expanded its involvement with KidsOut to the Christmas season, gifting the first Tuesday in December exclusively to KidsOut and children living with disadvantages. Numbers have increased from 500 children in 2013, to over 1,600 in 2015, many of whose families otherwise would not have had the means to celebrate Christmas. Thanks to Drayton Manor’s help, KidsOut is now expanding this nationwide to become their annual KidsOut Festive Fun Day.

KidsOut CEO Gordon Moulds hopes to expand the new annual day out even further to more disadvantaged children. “We’re concentrating on providing these opportunities to children living in refuge. The most important thing for a child in refuge is to have a happy memory to look back on, and to have something to look forward to. One day a year is not enough, we desperately need to expand the support we are offering these children. Thanks to the Bryan family, KidsOut has been able to start that work at Drayton Manor.”

Midlands Air Ambulance

Midlands Air Ambulance is the charity responsible for funding and operating three air ambulances serving the communities of six Midlands counties: Gloucestershire, Herefordshire, Shropshire, Staffordshire, Worcestershire and the West Midlands. This constitutes the largest air ambulance operating region in the UK. Since 1991, the charity has responded to more than 46,000 missions averaging 2,000 per year, making it one of the longest established and busiest air ambulance organisations in the UK.

The charity’s three aircrafts each carry a crew comprising pilot, two paramedics or flight doctors plus full life-support medical equipment. Operating from strategically located regional airbases, 90 per cent of the region is within reach within eight minutes. If a patient reaches hospital within the Golden Hour (60 minutes after their injury) their chances of survival are dramatically increased. That is why the rapid response of the Midlands Air Ambulance is so vital in an emergency situation.

What is not widely known is that Midlands Air Ambulance receives no Government or National Lottery funding. Each Midlands Air Ambulance mission costs £2,500 and in excess of £7 million is needed each year to keep its three air ambulances operational, which is donated entirely by the public and local businesses, with four in ten of those we help funded by Gifts in Wills.

The charity is fortunate to count on tremendous public support and good will, but never takes this for granted. Winning and keeping hearts and minds is an essential and constant challenge. That is why it regards the real ‘helicopter heroes’ as not only the aircrew, but those often unsung ground heroes, its fundraisers.

St Giles Hospice

St Giles Hospice is a registered charity providing high-quality medical and nursing care for local people living with cancer and other serious illnesses, as well as offering support for their families and helpers. St Giles have been helping people for 30 years now, every year we do more and more for our patients, and every year we have more of them to care for. This year we will look after more than 7,000 people in our community, 80% of them in their own homes. 1 in 3 local people living within our catchment area will have been touched by St Giles in one way or another.

Our costs go up all the time, and this year we will need over £9 million to run the hospice.  Most of that comes from the community we serve, through our lottery, our shops and through corporate partnerships like this.  So every penny raised is much needed, much valued and we are very grateful for it.


JDRF is the type 1 diabetes charity, improving lives until we find the cure. We fund research to cure, treat and prevent type 1 diabetes. We provide information for children, adults and parents living with the condition, at all stages from diagnosis and beyond. We give a voice to people with type 1 diabetes and campaign for increased focus on, and funding for, research to find the cure.

We’re totally focused on type 1 diabetes, and are run by people with type 1, for people with type 1. JDRF is a global organisation working towards the cure. Internationally, we are the world’s leading charitable funder of type 1 diabetes research. We work with academia, industry and governments to make sure that the research we fund has the greatest possible impact on the lives of people with type 1 now and in the future.

What is type 1 diabetes?

Type 1 diabetes affects 400,000 in the UK and more than 29,000 of them are children. It is a life threatening and lifelong autoimmune condition. It is caused by a problem with the immune system. It is not caused by lifestyle and cannot currently be prevented. In people with type 1 diabetes, the body mistakenly attacks the insulin producing cells in the pancreas meaning that little or no insulin is produced.

As a result, the body cannot convert glucose from food into the energy the body needs to survive. Just to stay alive, people with type 1 diabetes rely on multiple daily insulin injections (or pump infusions) and finger prick blood tests. But insulin is not the cure and does not prevent the devastating impact of the condition on children, adults and families living with it.

Join us in finding the cure for type 1 diabetes. Visit jdrf.org.uk for more information.

National Autistic Society

We are delighted to be one of Drayton Manor Park Foundation chosen charity partners for 2016/17.  We are the UK’s leading autism charity. Since we began over 50 years ago, we have been pioneering new ways to support people and understand autism. We continue to learn every day from the children and adults we support in our schools and care services.

 Around 700,000 people in the UK are on the autism spectrum and together with their families they make up around 2.8 million people whose lives are touched by autism every single day. Autism is a lifelong developmental disability that affects how people perceive the world and interact with others.

Since 2013 we have worked together to put on a Thomas & Friends themed sponsored walk, perfect for families, small groups and Thomas enthusiasts. All Aboard for Autism is a short 3km autism friendly sponsored walk around the perimeter of Drayton Manor Theme Park, home of Thomas Land. To be one of their chosen charity partners for 2016/17 is fantastic and we are very excited for the year ahead. 

Birmingham Children's Hospital

One of just four standalone children’s hospitals in the UK, Birmingham Children’s Hospital is a world leader in paediatric healthcare with over 270,000 patient visits every year. Delivering some of the most advanced treatments, complex surgical procedures and cutting edge research and development, the hospital treats one in five children in Birmingham and one in eight children from across the West Midlands.

Every patient and family at Birmingham Children’s Hospital will have been touched by the hospital’s charity in some way. Whether that is a newly refurbished playroom or ward, a state-of-the-art piece of equipment or even a toy at Christmas. But the impact of fundraising on patient experience is much more than purely financial – it makes a real difference to the services it provides to children and their families during difficult times. Thanks to all of its supporters, the fundraising team has helped to push boundaries and improve standards of excellence in research, education and treatment.

For more information on Birmingham Children’s Hospital Charity, please visit www.bch.org.uk. 

Tamworth RNLI

The RNLI is the charity that saves lives at sea and here in Tamworth & Lichfield we have a dedicated Branch supporting all that the Charity does.

The RNLI provide, on call, a 24-hour lifeboat search and rescue service and a seasonal lifeguard service. Our Values reflect the way we do business as an organisation. Our work is based on, and driven by our values. Our volunteers and staff strive for excellence and are - Selfless, Dependable, Trustworthy and most of all Courageous.

The people of the UK and Ireland depend on the RNLI, and the RNLI depends on its network of more than 31,500 volunteers. On lifeboats, at lifeboat stations, on beaches and as community fundraisers, in RNLI shops, education presenters in schools, at events, sea safety officers in coastal communities, museums and across our offices, without volunteers we wouldn’t be able to save lives

Every day of every year, people of all ages and backgrounds get into danger in the water. It’s a problem that we’re here to tackle. We’re here to explain the risks, share safety knowledge and rescue people whose lives are in danger. We’re here to prevent tragedies – and with your support we always will be.


The Rotary Club of Tamworth Anker is one of two clubs in the Staffordshire town of Tamworth.The Club was chartered in 1982 and since that date has supported many Charities both locally and overseas. Tamworth Anker meet every Monday evening at 8.00pm in the Hamilton Suite, Drayton Manor. Rotarians visiting the area and anyone else wanting to find out about Rotary are welcome at the meetings.

Tamworth Rotary are a registered charity engaged in supporting many regional and local charities and organisations including Donna Louise Hospice, Macmillan Cancer Research, St Giles Hospice, County Air Ambulance, First Responders, The Alzheimer’s Society and High Vis Tabards for children, as well as numerous shelter box appeals.

To support these communities and groups the charity raises finance through various fund raising activities.  For example, we organise collections, we have packed bags at local supermarkets, arranged events such as quizzes and auctions,  provided a Remembrance Tree in Ankerside and Santa Claus at Christmas. For more information, please visit www.1060.org.uk/tamworth-anker.