Our latest research found that UK mums and dads will last just 17 days into the summer holidays before they start feeling completely fed up, and one in five confess they find it the most STRESSFUL time of the year!
Our study also revealed the key challenges for parents over the summer holidays, with keeping the kids entertained (48%), youngsters saying they are bored the WHOLE time (40%) and trying to find activities that the entire family want to do (34%), all topping the list.
36% of mum and dads say they feel guilty if they don’t have an activity planned every day, and a whopping 93% say they wish there were more fun things to do as a family during the summer months. In fact, almost half (47%) said their number one priority over the holidays is to ensure their children have fun.
That’s why we’re giving bored families the chance to save their summer, with £500 cash and FREE entry to the park for the ultimate summer of fun!